When hotel teams are moving fast, photography shouldn’t slow them down. For IHG Hotels & Resorts, visuals need to do more than look good. They must meet brand standards, satisfy OTA requirements and be ready to publish across channels without rounds of revisions.

CS3 provides brand-approved hotel photography for IHG Hotels & Resorts, including Holiday Inn and InterContinental. Our approach is simple: create photography that’s approved from the start so hotel teams can launch faster, stay compliant and get more value from every shoot.

Working Within IHG Brand Standards

IHG brand standards ensure hotel visuals are consistent across all channels where guests browse and book. If imagery doesn’t follow the rules, teams lose time in review cycles, revision requests and in some cases, reshoots.

We build IHG requirements into the process from day one, including composition, lighting, styling and the specific ways guestrooms, public spaces and amenities should be captured. That means the images align with what IHG and OTAs expect before they ever reach a review queue.

When photography is planned and executed with brand standards in mind, approvals move faster, revisions drop and assets can go live sooner. Hotel teams spend less time managing fixes and more time launching what they need.

Supporting Holiday Inn and InterContinental Properties

Even within IHG, not every brand should look the same. Holiday Inn and InterContinental serve different guest expectations, and photography should reflect those differences without creating compliance issues.

Holiday Inn guests are looking for comfort, approachability and modern functionality. Photography should feel bright and welcoming, highlighting practical amenities and a dependable stay experience.

InterContinental guests expect refinement, discovery and elevated experiences. Photography should lean into thoughtful details, sophisticated design and a sense of place that reflects the destination.

CS3 tailors every shoot to the specific brand while staying aligned with IHG guidelines. The result is imagery that feels true to the property and the brand, with fewer approval obstacles for hotel and corporate teams.

What Brand-Approved Photography Enables for Hotel Teams

When imagery is approved from the start, teams can move faster, reduce internal review cycles and reuse assets across multiple platforms without worrying about compliance issues. It also creates a more consistent presentation across guestrooms, public spaces and amenities so the property looks unified wherever guests encounter it.

Here’s what that looks like in practice:

 

Area What Brand-Approved Photography Enables
Brand Compliance Imagery aligned with IHG brand standards and approved for use across IHG channels
Speed to Market Faster campaign launches with fewer review cycles and reshoots
Multi-Channel Use Photography suitable for IHG websites, OTAs and property-level marketing
Consistency Visual alignment across guest rooms, public spaces and amenities
Team Efficiency Less back-and-forth between brand, marketing and property teams

Scaling Photography Across Regions and Properties

If you manage multiple IHG properties, photography can turn into a constant bottleneck. One hotel refreshes imagery, another is mid-renovation, and suddenly your portfolio looks inconsistent across OTAs and brand channels. Teams waste time chasing shot lists, aligning vendors and reworking assets to meet standards.

CS3 makes portfolio photography easier to repeat and easier to approve. We use consistent shot lists, creative direction and workflows that can be applied across locations so every property delivers what brand teams and OTAs expect the first time.

Whether you’re updating one hotel or rolling out photography across a region, you get consistent imagery, fewer reshoots and a smoother path from shoot to launch.

Frequently Asked Questions

Besides photography, what else can you do to promote your resort?

If you want resort marketing to perform, the basics need to stay consistent across every touchpoint where guests make decisions. That usually means keeping OTA content current, promoting seasonal packages and experiences and staying consistent across paid, owned and email channels so your messaging doesn’t fragment.

What attracts guests to a hotel online?

Guests respond to clear, high-quality visuals that accurately show rooms, amenities and public spaces. When those visuals also align with trusted brand standards, guests feel more confident booking because they know what to expect.

How do you take good hotel photos?

Good hotel photography comes down to doing the fundamentals well and consistently: strong composition, accurate lighting, brand-appropriate styling and adherence to both brand and OTA requirements, so images can be approved and published without rework.

How often should hotel photography be updated?

Update photography after renovations, brand refreshes or meaningful changes to guestrooms or amenities. If nothing major changes, many properties refresh every three to five years to keep listings accurate and competitive.

What photography is required to meet IHG brand and OTA standards?

Most IHG-compliant sets include guestrooms, bathrooms, public spaces, amenities, dining outlets and exterior shots, captured according to both IHG brand guidelines and OTA listing requirements.

Examples of CS3 Photography’s Brand-Compliant Work for IHG Hotels & Resorts

Below are examples of brand-approved photography created for IHG properties. Each image follows IHG brand standards while still reflecting the unique character of the hotel.

Explore More InterContinental Hotel Photography

Want to see more examples? Explore our portfolio to view additional InterContinental hotel photography and see how brand compliance and strong visual storytelling work together.

View Our Work